This is who we are
Don’t lose time: work with the right people from the get go
The 25 members of our team look back on many years of experience in sales and sales management. Because we are convinced: Only trainers who have worked with customers themselves can convey the essence and simplicity of successful sales. In addition to practical experience, expert knowledge and communication at eye level are among the core values of our work. That’s why what we do for you is always goal-oriented, credible and motivating. It leads to an immediate sense of achievement, which quickly has an impact on your sales results. This is what we all stand for together.

This is what we all stand for:


This is the basis for the sustainable positive results and motivation of your employees. For, they now are no longer just along for the ride, but are traveling together towards a common goal.

How We operate

ndividuality. We work with a proven, targeted process, but look at each project and each company individually. Starting with a precise analysis, we focus entirely on the result desired by the customer and make the way there comprehensible for all involved.


ractical approach. Our focus is on the lived sales culture and the needs of the various internal and external stakeholders. Activities should be immediately implementable – also in the medium and long term. This includes immediately measurable successes in every project that motivate for the future.


xperience. All our trainers look back on many years of experience in sales and sales training. Thanks to this experience, we avoid typical mistakes from the outset, overcome stumbling blocks and reach our goal faster.


conomic efficiency. Our goal is to generate a high return for you with as little effort as possible. Because we are convinced: You don’t have to do everything you can, but do what brings results.


ried and tested methods. Our concepts and their implementation are based on field-tested expertise. We work methodically, making goals transparent and each step comprehensible. This way, your employees recognize the meaning behind the measures and follow along. With individualized result measurement and comprehensible documentation, we ensure repeatable success.


onviction. We reject projects if we think that it is not possible to achieve the objectives. We then justify this in a comprehensible manner. Projects that we accept we carry out with enthusiasm and maximum identification for the respective customer company. In our cooperation we are friendly, clear and supportive.

satisfied customers
exciting projects
Our team with
years of sales experience
Our milestones
Since our founding in 2000, we have developed unique and excellent training and consulting concepts. Whether you are an SME or corporate group, together we make your sales better.
Founding of Sickel-Team
In 2000, Sickel-Team was founded in Cologne by consultant and trainer Christian Sickel. Since then, Sickel-Team has grown into one of Germany’s leading sales training companies.
Development of Hands on Coaching®
Successfully overcoming critical situations strengthens the belief in our own abilities. To bring about such feelings of success, we must attribute these successes to our own abilities. Hands On Coaching® supports people in mastering critical situations on their own and to identify competence in themselves.
Development of Conlivery®
Conlivery® is a success-oriented method developed by Christian Sickel consisting of practical consulting and reliable result measurement in real time.
What motivates us
Our training and trainers are regularly given top ratings. Concepts that we develop are honored with customer awards. Our Vodafone Sales Academy leads to significant increases in performance among participants and has become an important success factor in retail.

Top Trainings Award


Founder of Vodafone Sales Academy
About Christian Sickel
Christian Sickel
CEO Sickel-Team

Since 1999, Christian Sickel has been helping his clients significantly increase their sales productivity, revenue growth and earnings. True to the motto “don’t talk, do”, he has an eye for the simplicity of success and the factors required to achieve it. This is also how his unique Conlivery® method came about: it starts at the bottom and takes sales teams from theory to visible results in practice in the shortest possible time.

Christian Sickel looks back on 20 years of sales experience, during which he has experienced everything there is to experience in sales. During his time for multinational companies such as Rank Xerox and Nixdorf, he achieved many successes, always among the top three in the sales rankings.

His open manner, sales creativity and focus on implementation are well received: Renowned national and international customers as far away as Japan and the USA rely on his experience and call on Sickel and team as consultants. Christian Sickel is particularly proud of the orders he receives from the USA – a country that is considered a pioneer in sales methods.