The unbeatable Company
In a strong company, everyone involved pulls together and marches united in one direction. Common goals and visions make the company unbeatable in the long term and absolutely resistant to competition.
What does this mean in reverse? Companies are weakened if not everyone pulls together. If it is not clear to each individual what the goal is and how they themselves can contribute to achieving it.
Clear differentiation from the competition
Increasingly standardized markets today produce competing companies that often resemble each other down to the smallest detail. Setting themselves apart from the competition is becoming a major challenge for companies: As soon as one player gains a small lead, the others follow suit in a matter of weeks. The result is a perpetual race in which no one stands out noticeably from the field and no one ever wins.
The reason for this lies in the companies themselves: