Study "the stationary trade"
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100 years of trading and too little change – this is an accusation that traders are often confronted with, especially since online trading is on the rise. With the study “the stationary trade 2020” the sales experts of Sickel and Team get to the bottom of the status quo in retail and derive important optimization potentials.
A study from Sickel & Team,  realized by the “Deutsches Institut für Marketing” under the direction of Prof. Dr. Michael Bernecker.
The overall results of the study can be purchased in the shop of the “Deutsches Institut für Marketing”.

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